ShelterBox Community United For BSW 2013

Cakes baked for the Big Cake Bake at Genki, one of the 19 cafes in the UK that participated during BSW, June 2013.
Cakes baked for the Big Cake Bake at Genki, one of the 19 cafes in the UK that participated during BSW, June 2013.

 

The ShelterBox community once again united across the globe to generously give their time to raise awareness and funds during Big ShelterBox Week 2013, helping families made homeless by disasters.
ShelterBox affiliates and supporters in Canada, Switzerland, USA, UK and New Zealand were involved in an assortment of fun events including cake bakes, camp outs, social media challenges, online campaigns and collections.
ShelterBox Canada ran a ‘like’ campaign through their Facebook page that brought in 1,000 new followers.
‘We focussed on raising awareness during the week,’ said ShelterBox Canada Fundraising and Administrative Coordinator Stephanie Near. ‘Starting with only 400 followers we are pretty excited about this expansion in our social media audience.’
Similarly ShelterBox USA kept it simple by using their social media channels to engage its audiences to help reach its goal of raising US$50,000 for the week.
‘Doubling impact’
‘We created a #WeAreShelterBox campaign that encouraged our global followers to share online how and why they support us,’ said ShelterBox USA  Director of Communications Tiffany Stephenson. ‘We also launched a surprise matching Facebook challenge with Lumber Liquidators, which matched US$10,000 in donations doubling our donors impact.’
Other events included one group of teenagers from Rotary District 5870 sleeping in tents to raise awareness of ShelterBox; Theresa Mohan, a ShelterBox USA board member, also slept in a tent raising over US$2,600.
‘We raised more than our goal of US$50,000!’ added ShelterBox USA President Emily Sperling. ‘We enjoyed celebrating our supporters during BSW 2013. The week serves as a reminder of why we collaborate with our volunteers and supporters year-round—together, we can have a massive impact on the lives of families displaced by natural and other disasters around the world.’
Meanwhile in the UK, it was all about baking tasty treats in the South West and holding collection points across the London Underground.
Big Cake Bake
Nineteen cafes took part in the Big Cake Bake while enthusiastic volunteers manned city centre collection points in London, Plymouth and Truro, enabling the ShelterBox brand to be seen by thousands of commuters and shoppers in addition to raising nearly £2,000.
‘For the UK, Big ShelterBox Week was all about raising awareness of our work in a fun, easy and engaging way,’ said ShelterBox UK Events Coordinator. ‘The enthusiasm of the local businesses supporting our Big Cake Bake in the South West was just fantastic, and it was great fun to see and taste the delicious creations of the cafes. Our new logo-cake toppers were a big hit too!
‘It was also fantastic to have a presence in the city centres with our collections – the opportunity to talk to new people about who we are and what we do is always welcomed and we already know we have a number of new supporters as a result.’
Image of children with alpacas in front of ShelterBox display at the Alstonville Public School 'Groovy Green Fair' for BSW
ShelterBox display at the Alstonville Public School ‘Groovy Green Fair’ for BSW
BSW here in Australia was a more low key affair and yet we still managed to bring in over $10,000 in donations. We are looking at moving our Big ShelterBox Week to a more suitable date. We are always open to new fundraising ideas …… how about a Big ShelterBox BBQ? Please write in with your ideas to mike.greenslade@shlelterbox.org.au
Thank you
We would like to say a big thank you to everyone that supported our efforts for Big ShelterBox Week 2013 – your passion and drive has made a difference to families affected by disasters.
You can still make a donation here: PLEASE DONATE

 

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